Posted by Alvin Yeo on 6:03 PM
When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for ‘Unique Selling Point’.The USP was originally discussed in the 1940s and defined in print by advertising executive Rosser Reeves, who was concerned that advertising was losing track of its purpose.Rosser Reeves stated:“Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must...
Posted by Alvin Yeo on 9:03 PM
Linchpin: Are You Indispensable? – Seth GodinThere used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re...
Posted by Alvin Yeo on 5:12 PM
I’d be lying if I said that I haven’t taken some delight in watching the complete and utter collapse of Blockbuster.You see, back when I was a child, our community had a couple of thriving local video stores that were the source of pretty much endless enjoyment for me. Then Blockbuster came along. By then, the company was already a mega-chain of blue and gold awnings that decorated much of the country. They had inventory that simply could not be matched. Unsurprisingly, they crushed the local video stores.This happened all over the country for years. Goliath didn’t just beat David, he obliterated him simply by showing up — and then danced on...
Posted by Alvin Yeo on 9:28 PM
Procrastination is a disease that is deadly. Procrastination not only kills your time, but it is killing your dreams and the chances you would have had to true success. If procrastination is getting in your way of living, then there are some steps you need to take in order to get a hold of your life. Simply put, you will need to put an end to that procrastination. Within this article, we are going to tell you how to stop procrastination in its spot.If you were able to stop the procrastination for good, wouldn't it be great? Think about how good your life would be if you no longer had procrastination in it. We guarantee you would feel so much...
Posted by Alvin Yeo on 10:20 PM
With 50% of their ranks either unemployed, under-employed or having already abandoned the workforce – Gen Y clearly understands the importance of entrepreneurship. More specifically, they understand that a lifetime working for someone else just to pay the bills was their father’s generation’s goal… not theirs.According to a new study by Buzz Marketing Group and the Young Entrepreneur Council, and reported by Donna Fenn, Gen Y isn’t just talking about entrepreneurism… they’re already building a plan for self-sufficiency. And in many cases, they have a head start:1 in 5 survey participants planned to quit their 9-to-5 job during 2011 – and start...
Posted by Alvin Yeo on 10:18 PM
My time in the business world started quite awkwardly. Apparently learning does not come with a manual. Although it wasn’t always easy, the lessons I brought from the business world and my fledgling entrepreneurship were invaluable. College is a great networking tool and it has opened opportunities for me, but nothing can replace real world experience. Business is like poker; it’s not the hand you are dealt, but the way you play it, that really matters. In poker, life and business, a cast iron stomach and the ability to pick yourself up and keep going everytime you fail are priceless. Among the things that I learned that college won’t teach...
Posted by Alvin Yeo on 4:38 PM
Considered 10 important key actions that once taken will make you closer to the goal. They also compiled how often and well people take these action items. The key actions are pretty neat. The results are shocking:Make all your dreams real by first identifying and then focusing on specific, tangible targets for what you want.Maintain at least one clearly defined goal for every major interest and role in your life.Set your goals so they are directly aligned with your life’s mission, purpose and passion.Create goals high enough to ignite your spirit and inspire you to take action.Write down all your goals in specific, measurable detail.Absolutely,...
Posted by Alvin Yeo on 8:34 PM
Hey guys,Been long time since blogging at here. Busy with my workload at office. Just feel about blogging some stuff that i learn yesterday. Is money really everything in this world. Let me share you an article of it :Money says it all. Though some people say that money is not the most important thing in life, the paradox happens around us. People do everything just to keep their pockets full. Many even tries to do all means just covet it without considering the Morality of the action. Browse dive, box, steals, Swindle just for that thing. People want to live with comfort. Affluence is so influential today. Money pulls opportunities Nearer to...
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