How to Create A Unique Selling Point to Beat the Competition

When promoting your product/service it is easy to miss a key trick, which is to make what you are selling unique against the competition, making your products clearly the best choice in your customer’s eyes. This is the key focus of the USP, also sometimes said to stand for ‘Unique Selling Point’.

The USP was originally discussed in the 1940s and defined in print by advertising executive Rosser Reeves, who was concerned that advertising was losing track of its purpose.

Rosser Reeves stated:

“Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: ‘Buy this product and you will get this specific benefit.

The proposition must be one that the competition either cannot, or does not, offer. It must be unique-either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising.

The proposition must be so strong that it can move the mass millions; i.e., pull over new customers to your product”.
— Reeves, 1961

A good current example of a clear USP is the well-known Brand:

Head & Shoulders: “You get rid of dandruff”

Other propositions that were pioneers when they were introduced are:

Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less – or its free”
FedEx: “When your package absolutely, positively has to get there overnight”
M&M’s: “Melts in your mouth, not in your hand”
Wonder Bread: “Wonder Bread Helps Build Strong Bodies 12 Ways”

Having a Unique Selling Proposition is not just nice to have, it’s a must have. Without it, your business runs the risk of

• Getting lost in the crowd, as a me-too
• Not being able to attract the target clientele, who might be using another product and is given no incentive to switch
• Being caught in a price war, since that would be the only differentiator, given all other things are equal

That being said, your product or service must clearly deliver value to the user, or it will fail, USP or no USP!

Now that we have covered the background and importance of USP’s; let’s go ahead and cover the various aspects of creating one which is successful.

1. Market Research: First things first, you need to get into your customers heads. Ideally the main reason why you are in business is to help solve your client’s challenges and meet their values within your service/product.

Do not just pick a factor about your product that seems strong to you. Do your research properly. Find out what criteria customers use to compare products against one another.

Clients have a list of desired features or problems that are resolved by the benefits that are conferred by buying your product.

2. Key variables: The USP says what is different about the product, particularly in comparison with major competitors and the market place. Thus you can take a range of variables and produce a table to find out where you are better or worse than competitors.

Variables such as speed, size, convenience, safety, style or ease of use are ones which should be considered in your design. Price is not a key ingredient.

3. Positioning: With the USP you need to position your product not just against the customer’s needs but also against competing products. The USP thus explains what is unique about what you have to sell.

Words such as better, faster, Stronger (etc.) can also be used within your USP to create a more compelling angle.

4. Offer Proof: Consumers are very skeptical of claims companies make, especially with the surge of the information age. So alleviate their skepticism by being specific and offering proof when possible.

5. Clear and concise: Your USP needs to be clear and concise. The most powerful Unique Selling Points are perfectly written.

6. Deliver on your promise: Your USP should have promises and guarantees that capture your audience’s attention, having said that it should be one which you can deliver that.

Having a strong USP can make your business a big success or a big failure if you don’t deliver on it thereby ruining your reputation.

Using a powerful USP is the driving force that builds your business success. Build your USP and use it to optimize your marketing materials for maximum results.

Via Under30CEO.com

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10 Books Every Entrepreneur Must Read From 2010

Linchpin: Are You Indispensable? – Seth Godin

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn’t reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.

Delivering Happiness: A Path to Profits, Passion, and Purpose – Tony Hsieh

* Pay brand-new employees $2,000 to quit
* Make customer service the responsibility of the entire company-not just a department
* Focus on company culture as the #1 priority
* Apply research from the science of happiness to running a business
* Help employees grow-both personally and professionally
* Seek to change the world
*Oh, and make money too . . .

Sound crazy? It’s all standard operating procedure at Zappos, the online retailer that’s doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine’s annual “Best Companies to Work For” list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing.

In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.

Rework – Jason Fried & David Heinemeier Hansson

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf.

Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

What you really need to do is stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of “downsizing,” and artists who don’t want to starve anymore will all find valuable guidance in these pages.

Never Get a “Real” Job: How to Dump Your Boss, Build a Business and Not Go Broke – Scott Gerber

A twenty-something hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial “real” job, Scott Gerber is the ultimate “Generation Y-er.” He’s a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business school background, executive training—or investment dollars. And in Never Get a “Real” Job, he shows you how he succeeded so you can overcome today’s chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s.

Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable ofgenerating real income now—based on his hard-knocks lessons learned in the entrepreneurial trenches. From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before it’s needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a “Real” Job will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running.

But Gerber isn’t just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing—building a viable business model from the ground up. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings—while minimizing wasted time and keeping you on track.

Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business – David Siteman Garland

If you’re interested in building, marketing, and promoting your business with agility and grace, not sloth and dullness, get Smarter, Faster, Cheaper. This one-stop guide to the new entrepreneurial landscape—minus the “same old, same old” baggage that drags so many down—gives you real-world examples (as opposed to fluffy theory) from unique, winning innovators, inspiring you to think big and then take successful action.

In Smarter, Faster, Cheaper, you’ll meet a slew of already legendary new entrepreneurs and promoters, such as “Nametag Guy” Scott Ginsberg, Bravo’s “Millionaire Matchmaker” Patti Stanger, Wine Library founder Gary Vaynerchuk, bestselling author and Squidoo founder Seth Godin, and many, many more. As you learn from their successes and failures, as well as those of author and entrepreneur David Siteman Garland, you’ll discover fresh and exciting approaches to:

• Becoming a trusted resource
• Building your audience and community
• Helping others while helping your business
• Using your content as a handshake
• Creating and growing one-on-one relationships with your customers
• Communicating effectively online and via social media
• Avoiding “selling” by educating, inspiring, and entertaining instead
• And more!

Switch: How to Change Things When Change Is Hard – Dan Heath & Chip Heath

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:

• The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
• The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
• The manager who transformed a lackadaisical customer-support team into service zealots byremoving a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switchshows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Do More Faster: TechStars Lessons to Accelerate Your Startup – Brad Feld & David Cohen

It is a cold, hard fact of business life that most startups fail. Even many of those entrepreneurs who ultimately succeed have stories of personal challenges, unsuccessful companies, and difficulties along the way. The founders of TechStars, a mentorship-driven startup accelerator, have worked with entrepreneurs and companies over the past twenty-five years, and have seen a number of the same issues come up again and again.

In Do More Faster, the founders of TechStars identify the key issues that first-time entrepreneurs encounter, and offer proven advice from successful entrepreneurs who have worked with the TechStars program.

The authors organize the most critical issues into seven themes: Idea and Vision, People, Execution, Product, Fundraising, Legal and Structure, and Work and Life Balance. Many of the examples are personal experiences from the entrepreneurs themselves, integrated into a cohesive narrative—while at the same time able to stand on their own. Throughout the book, they debunk numerous myths about startups and reveal some surprising truths. They explain, for instance, that the core of a startup is not always a world-changing and earth-shattering idea—in fact, it is often the case that successful startups started out doing something else. They also underscore the efficiency of execution: great entrepreneurs know how to synthesize data, make a decision about the path they are going down, and execute. And they offer some alternatives to traditional ways of raising money, while stressing that you shouldn’t start with the assumption that you need to raise money.

Mastering the seven themes may not ensure success, but understanding the issues, reading the stories, and getting advice pertaining to these issues will increase your chances dramatically. And if nothing else, you’ll realize that you aren’t alone in facing these challenges.

The Little Big Things: 163 Ways to Pursue Excellence – Tom Peters

In his latest book, business guru Peters (In Search of Excellence) combines observations he has gleaned from his travels, current news items, conversations, and followers of his blog in a compact guide that aims to help readers realize effective projects, customer contentment, employee engagement, and business profitability. No doubt, Peters is on target as he advises readers to appreciate the angry customer, work on their last impressions, make sure that the restroom is clean, and 160 other ways to guarantee success. Each suggestion contains a rationale, example, and method of implementation, all in two pages apiece.

VERDICT Those who want to improve their business, whether a boss or an employee, will find great ideas in this compelling and very browsable book.—Deborah Bigelow, Leonia P.L., NJ

UnMarketing: Stop Marketing. Start Engaging – Scott Stratton

Consider marketing. It’s a vital aspect of running a successful business, but lately its practices have been taking a beating. And why not? Do you like getting cold-called just when you sit down to dinner? Having your mailbox clogged with random offers you immediately toss? Do you listen carefully to the ads that interrupt your favorite TV show? No? If these experiences are “marketing,” you—and your customers—probably prefer whatever’s the complete opposite.

Instead of trying the same tired methods, what if you could have a new kind of conversation with your customers and prospects? If you’re ready to stop marketing and start engaging, then welcome to UnMarketing.

Taking an on-the-ground look at the changing landscape of business-customer relationships, UnMarketing gives you innovative ways out of the old “Push and Pray” rut, which assumes that messages sent out blindly and broadly will magically lead to loyal, long-term clients. Instead, you’ll discover a new, highly responsive “Pull and Stay” approach that brings the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.

With a smart take on using social media as a new toolset rather than just a fad, UnMarketing features numerous bite-size chapters you can consult and apply according to your unique business requirements. These chapters are all bursting with practical tips and real-world examples, giving you a sense not just of what works (and what doesn’t) but of how and for whom.

If all business is built on relationships, then, no matter your enterprise, building good relationships is your business. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows!

The Referral Engine: Teaching Your Business to Market Itself – John Jantsch

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch’s strategies include:

-Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.

-The sales team is the most important part of your marketing team. Salespeople are the company’s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.

-Educate your customers. Referrals are only helpful if they’re given to the right people. Educate your customers about whom they should be talking to.

The secret to generating referrals lies in understanding the “Customer Referral Cycle”-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.

Via Under30CEO.com

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Snoozing And Losing: A Blockbuster Failure

I’d be lying if I said that I haven’t taken some delight in watching the complete and utter collapse of Blockbuster.

You see, back when I was a child, our community had a couple of thriving local video stores that were the source of pretty much endless enjoyment for me. Then Blockbuster came along. By then, the company was already a mega-chain of blue and gold awnings that decorated much of the country. They had inventory that simply could not be matched. Unsurprisingly, they crushed the local video stores.

This happened all over the country for years. Goliath didn’t just beat David, he obliterated him simply by showing up — and then danced on his grave while entertaining his children.

You’d think the sheer momentum of such a behemoth would make them unbeatable. And yet, here we are. Earlier today came word that Dish Network was buying Blockbuster’s assets out of bankruptcy court for around $230 million — in cash. This is the same company that Viacom once paid $8.4 billion for (and later spun them off in their own multi-billion dollar IPO). The fall from grace is almost unbelievable.

But it’s actually not if you’ve been following Blockbuster over the past several years. And their tale could end up being a great cautionary one for today’s current crop of giants. And more importantly, it might serve as a point of inspiration for startups going up against a seemingly unbeatable giant.

Microsoft, Google, Apple, etc. All of these guys may seem unbeatable. If they’re investing resources into a space, you might as well not even try, right? But that’s exactly what Reed Hastings did in 1998 when he started Netflix. He was simply a disgruntled Blockbuster customers who was sick of the ridiculous late fees and thought he could do better with a new approach to movie rentals.

Blockbuster undoubtedly laughed at Netflix at the time. In fact, two years later, Blockbuster could have bought Netflix for just $50 million — quite literally pocket change for a company that had held a $5 billion IPO the year prior. Blockbuster refused all such offers, as Fast Company’s excellent rundown of the best Blockbuster gaffes reminds us.

Instead, Blockbuster put a huge investment into Enron (their broadband services subsidiary). You can’t make this stuff up.

It wasn’t until 2004 — six years after Netflix launched — that Blockbuster realized it needed to enter the online DVD rental-by-mail space. By then, Netflix was already turning a profit and Redbox had just launched. Blockbuster was already dead — they just didn’t realize it yet.

It’s such a great example of a company resting on its laurels and getting blindsided. But it’s hardly even fair to call it a “blindsiding”. Blockbuster probably could have done dozens of things to counter the rise of Netflix in that initial six year space. They were either simply too arrogant, too slow, too stupid, or all of the above to make a move.

That’s why it’s impressive that Google is making such big changes to the company right now, when they’re arguably at the peak of their power. Their not resting on their laurels. Hundreds of challengers are gunning for them in a number of areas, and the co-founders apparently saw the company slipping a bit — as did some of the rest of us — and decided to proactively make some bold moves, all of which we haven’t likely seen yet.

That’s pretty much the opposite of Blockbuster towards the end of their run. You had a CEO defiantly declaring that Netflix was no real threat. The best quote: ”I’ve been frankly confused by this fascination that everybody has with Netflix …Netflix doesn’t really have or do anything that we can’t or don’t already do ourselves.”

This was a guy, Jim Keyes, who had just attempted to take over Circuit City, thinking that would solve Blockbuster’s problems — more retail stores. A few months later, Circuit City went belly up. The fact that Blockbuster didn’t end up buying them probably saved them from the same fate for the remaining two years of life.

Later, Blockbuster’s head of digital strategy had another money quote in a sit-down with Fast Company. “We’re strategically better positioned than almost anybody out there. Never in my wildest dreams would I have aimed this high,” he said indicating that they could still beat Netflix.

The famed former Iraqi Information Minister couldn’t say this stuff with a straight face.

So if you’re out there working on a startup in a space owned by a giant, just remember that nothing lasts forever. Even the biggest companies eventually grow complacent and get taken down. There are angles and new ideas all over the place that they simply cannot (or will not) see around their egos and wads of cash.

They will snooze and they will lose. Every night used to be a great night to make it a Blockbuster night.

Via Techcrunch.com

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Procrastination is a disease that kills your dream.

Procrastination is a disease that is deadly. Procrastination not only kills your time, but it is killing your dreams and the chances you would have had to true success. If procrastination is getting in your way of living, then there are some steps you need to take in order to get a hold of your life. Simply put, you will need to put an end to that procrastination. Within this article, we are going to tell you how to stop procrastination in its spot.

If you were able to stop the procrastination for good, wouldn't it be great? Think about how good your life would be if you no longer had procrastination in it. We guarantee you would feel so much better and even more, you would be even more successful. Those individuals that procrastinate are prone to having feelings of anxiety, powerlessness and guilt.

Procrastination is not something we need to live with. Whenever you have procrastination in your life, you will never get anything done. You will keep putting things off until tomorrow and unfortunately, that tomorrow never comes. When nothing gets done, you will feel like you are useless in the world. Procrastination could actually lead to a severe case of depression.

So really, how could you stop procrastination in its spot? First, you could get organized. By being organized and setting some schedules, you will stop procrastination. When you have a schedule, make sure you stick to it and don't let yourself down. Whatever you do, you should have some discipline. If you are not able to stop this problem by yourself, then you could always pull someone in to help you out. When you stop procrastination, you will be a lot happier and on the road to success. You will see a whole different life before your eyes.

Via Ezinearticles.com

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Internships for Emerging Entrepreneurs: A Gen Y Success Story

With 50% of their ranks either unemployed, under-employed or having already abandoned the workforce – Gen Y clearly understands the importance of entrepreneurship. More specifically, they understand that a lifetime working for someone else just to pay the bills was their father’s generation’s goal… not theirs.

According to a new study by Buzz Marketing Group and the Young Entrepreneur Council, and reported by Donna Fenn, Gen Y isn’t just talking about entrepreneurism… they’re already building a plan for self-sufficiency. And in many cases, they have a head start:

• 1 in 5 survey participants planned to quit their 9-to-5 job during 2011 – and start their own business
• 33% of the 1,600+ surveyed had already begun a side business

The Buzz Marketing study also showed 89% of Gen Y believes entrepreneurship education is importantgiven the recent economy and job market – but only 29% were offered entrepreneurship courses in school.

“Entrepreneurship wasn’t in my career plan when I started college, but became a necessity as the economy tanked,” says Chanelle Schneider, now a social media consultant and founder of Twitter’s #GenYChat. “Entrepreneurship taught me to be self-sufficient, which is now an essential skill.”

With such a chasm between the need for entrepreneurial knowledge and the lack of courses in entrepreneurism, many Millennials engage in experiential education – internships – to gain real world experience.

Mark Babbitt, Founder of YouTern – an online community that connects emerging talent with start-ups and entrepreneur driven SMEs – sees an impressive trend toward entrepreneurial internships: “Mentor-based, entrepreneurial internships are the new black. From December 2010 to February 2011, candidate registrations and submitted internship applications on YouTern increased over 200%.”

Babbitt adds: “Gen Y seems predisposed to working in dynamic start-up environment where they contribute immediately, versus the traditional ‘Go-fer’ internships common at larger corporations. A start-up internship not only provides real world knowledge and experience, the intern typically works very closely with C-level executives – significantly reducing learning curves when they start their own companies.”

Of course, experience is not a pre-requisite to founding a start-up; it’s certainly possible to jump in head first, Zuckerberg-style. However, many budding business leaders credit their entrepreneurial internship with having a dramatic impact – good and bad – on their own dreams and ambitions. According to Babbitt: “We had an intern who wanted to be the next Steve Jobs, a rockstar. After one week in the intense, passion-driven work environment of a bootstrapped start-up, he decided he was better suited to what he called a ‘normal’ job.”

Another distinct advantage of interning at an entrepreneur-driven company is the inherent networking – through social media and face-to-face. Through her mentors, a young engineer, for example, will meet highly influential people within her industry – greatly expanding her sphere of influence. A few months or years later, as a young executive in her own company, that former intern already has champions; supporters who remember her for her passion, work ethic and character.

Entrepreneurial internships are becoming increasingly popular, in part because they combine two elements important to young professionals: entrepreneurism and social responsibility. “Mentoring a young entrepreneur is a great way to give something back,” says Todd Herschberg of Quantimark. “A good mentor doesn’t simply spend a few weeks guiding an intern… or, worse yet, a few weeks sending them for coffee. We make it clear to the interns that we remain available as a resource for the rest of their careers. And we ask that they pay it forward once they get their start-up off the ground.”

Gen Y continues to graduate into our worst economy in three decades. This generation, however, is not sitting around waiting for something good to happen. Perhaps unwittingly, and most certainly out of necessity, many have developed their own “business plan”…

Through entrepreneurial internships, online and offline networking – and by accepting the challenge to give back to the next generation – Gen Y has created a repeatable, scalable success mechanism.

Via Under30CEO.com

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Life Lessons From the Business World That College Won’t Teach You

My time in the business world started quite awkwardly. Apparently learning does not come with a manual. Although it wasn’t always easy, the lessons I brought from the business world and my fledgling entrepreneurship were invaluable. College is a great networking tool and it has opened opportunities for me, but nothing can replace real world experience. Business is like poker; it’s not the hand you are dealt, but the way you play it, that really matters. In poker, life and business, a cast iron stomach and the ability to pick yourself up and keep going everytime you fail are priceless. Among the things that I learned that college won’t teach you are:

Mistakes are expensive but necessary

Although they can be costly, mistakes are nothing more than a learning experience. They can provide valuable knowledge if you use them as a reason to learn and keep going. We have all made plenty, but they have helped us to be a stronger more knowledgeable business people because of them.

Get everything in writing

Contracts or written agreements might seem like a hassle but they are totally necessary to avoid future headaches. You never know when you might end up thanking yourself for having something in writing. The legal protection and the clarity it provides to the operation you are running are priceless.

Networking is vital never stop building connections

When you stop trying to build a footprint and gain ground in the industry you are attacking, you are setting yourself for failure, as the only two ways you can fail are giving up or failing to plan. My connections have been a huge help.

It’s okay to find a mentor

You don’t know everything and the odds are you could use the help early on. My first was the CEO of the Legacy Company I marketed for as well several members of the music industry I have turned to for advice. It’s also okay to share your ideas as an idea isn’t worth much unless it is built into a concept and taken forward from there.

Never stop learning

The day you think you know enough, you are making a big mistake. Someone much hungrier than you is waiting for you to stop pushing. You can never know too much and you can never want what you feel you deserve too much either.

Don’t be afraid to take on the big boys

Just because you don’t have a niche isn’t a death sentence for your business. The real difference between success and failure is how bad you want it. A niche could even be worse depending on the industry you are going into you could even be handicapping yourself.

Never Give Up

It’s like the Thomas Edison quote, “failure is only realized when you accept it.” I also love the similar quote, “many who have given up and failed never realized how close to success they really were.” Its true 99% of us will fail not because we aren’t smart enough but because only a small fraction will have the courage to fail again and again, until success is truly theirs.

Via Under30CEO.com

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10 Ways to Achieve your Goals Quicker

Considered 10 important key actions that once taken will make you closer to the goal. They also compiled how often and well people take these action items. The key actions are pretty neat. The results are shocking:

• Make all your dreams real by first identifying and then focusing on specific, tangible targets for what you want.
• Maintain at least one clearly defined goal for every major interest and role in your life.
• Set your goals so they are directly aligned with your life’s mission, purpose and passion.
• Create goals high enough to ignite your spirit and inspire you to take action.
• Write down all your goals in specific, measurable detail.
• Absolutely, unconditionally commit to hitting each of your targets.
• Share your goals with others for mutual accomplishment.
• Set a whole series of related daily, weekly and long-term goals, complete with starting times and completion dates.
• Take 10 minutes every day to imagine how terrific it will feel when your goals are actually realized.
• Take an action step toward the attainment of at least one goal every day.

Via lifehack.org

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Money Is not Everything

Hey guys,

Been long time since blogging at here. Busy with my workload at office. Just feel about blogging some stuff that i learn yesterday. Is money really everything in this world. Let me share you an article of it :

Money says it all. Though some people say that money is not the most important thing in life, the paradox happens around us. People do everything just to keep their pockets full. Many even tries to do all means just covet it without considering the Morality of the action. Browse dive, box, steals, Swindle just for that thing. People want to live with comfort. Affluence is so influential today. Money pulls opportunities Nearer to one. Just imagine one day; you realized that you have too much debt. What will you do? Hide or seek?

There are these effects which are less talked about but they are so true. If one's debt pile up, it will really give a hard time to the individual. Just the thought of Soaring bills, the soonest deadlines, the fines if one could not pay on time ... All of these will really make one go mad. Not only mad but -

First, one's self-esteem will trim down due to the thought that one is so bad to have allowed himself to be in that situation. This effect is proven by many Situations. The sudden change in one's grooming may tell. Keeping your confidence in this kind of scenario is a must. Letting go of one's self-esteem may just ruin your entire life. The frustration of not making it well will really affect a person's perception of his very self. He thinks he is the cause of the entire problem.Sometimes, past frustrations will also be opened again.

Stress is a major problem by the modern-day people. When one is stressed out due to worrying about his debts, like what if he is going to be put behind bars due to it? These continuous thoughts will really disturb the person psychologically. This will give one anxious moment. Lose of appetite will follow soon. Sickness will follow. Not only lose of appetite but also lack of sleep because of thinking so hard will cause a person to get thinner. His resistance to physical challenges will not be good like it used to.

The most painful blow of having so much debt is the walls it will build within a family. Since you are so affected by the problem, you get irritated so easily. Family members will also share the Sentiments, like frustration and shame. There are even times when you will blame each other for the misfortune. Arguments, complains and blames will bloom out of the blue. People involved will surely feel the pain of the situation. A family will be divided, a friendship may crack down. Worst, untoward cases of inflicting deeper degree of pain will be the consequence.

Life is a Gamble. WE can not have everything but we can do something n order to set the path we want to take with our beloved family. Borrowing money is fine. Just see to it that your resources are enough to pay it-on time.

Via findyourbiz.blogspot.com

Good Day. :)

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